Piercy US
Northern Nights is considered the first US festival where legal on-site cannabis consumption is a core part of the concept. From July 17-19, 2026, it takes place again at Cook's Valley Campground in Piercy — right in the heart of the famous Emerald Triangle, the historic cultivation region of Northern California. For three days, fans of electronic and hip-hop music gather with activists, producers, and cannabis connoisseurs.
The cannabis program is embedded in its own Tree Lounge, where licensed brands present their products, operate sampling areas, and conduct curated tastings. In parallel, panels, yoga sessions, forest tours, and sustainability talks take place. The combination of regenerative cultivation, regional culture, and festival experience makes Northern Nights unique among US cannabis events.
For European visitors, the trip is an experience beyond classic trade shows: if you want to understand how legal consumption formats, local regulation, and festival culture work together, Piercy offers an unfiltered look behind the scenes of California's cannabis heartland.