The Business of Cannabis Awards have been the central meeting point of the European cannabis industry for years. On May 26, 2026, the gala takes place in London – at a location that is strategically invaluable for the industry. The evening combines award presentations, a high-caliber dinner, and focused networking among investors, regulators, and established operators.
What to expect
The Awards recognize outstanding achievements across various categories: best start-ups, best investment stories, leading medicinal cannabis service providers, research projects, and personalities of the year. The jury consists of investors, media representatives, former regulators, and industry veterans – a mix that lends credibility to the awards.
The format is classically elegant: after the award presentations comes a dinner with speaker contributions. This is not primarily a conference format with traditional lectures, but rather a high-level networking event where the awards provide the framework. Those who sit here don’t come together by chance – guests are carefully selected or have already positioned themselves as relevant through their nomination.
The target audience includes founders, executives, investors, lawyers, and consultants from the cannabis sector, particularly those with European or international ambitions. For German-speaking companies, participation is worthwhile because London remains the European financial hub for cannabis investments – this is where the major capital providers, analysts, and established networks are based.
Location and travel
The event takes place in London. The exact venue will be communicated by the organizer Business of Cannabis. London is easily accessible by flights from Germany (Frankfurt, Berlin, Munich to the major London airports), and the city has a dense network of hotels and public transport. If you regularly travel to international cannabis events, you should plan your journey – the gala starts at 5:00 PM London time.
Tip: The Awards are traditionally part of the Cannabis Europa Week in London, which bundles several industry and networking events. It’s worth using the entire period and attending multiple events.
Tickets and prices
Ticket prices and categories (Standard, VIP, nominee tickets, etc.) will be announced by the organizer. For awards galas of this scale, you typically expect entry prices in the mid to high three-digit pound range. Early-bird discounts are common, so booking early is worthwhile. Nominees and their guests are often offered preferential access.
Why this event?
The Business of Cannabis Awards have established themselves because they don’t just distribute prizes – they set a quality signal. A nomination or even an award is a recognized mark of credibility in the European cannabis industry – with investors, regulators, and partners. This is valuable in a sector that still struggles with skepticism and regulatory uncertainty.
For German-speaking companies, the evening is a concentrated opportunity to raise your brand’s profile at the European level. London remains the financial hub for cannabis investments in Europe, and being present here significantly increases the chances of international capital inflows and partnerships.
Beyond that, the evening offers insight into industry trends and priorities – who gets recognized shows where the journey is heading.
